Software Engineering Studio

We architect the digital backbone of ambitious companies

We build and scale software for companies that take their platforms seriously. Industrial data systems, workforce marketplaces, revenue visualisation dashboards, SaaS products and yes, e-commerce too. Fourteen years commercial experience. Still shipping.

14yrs
Commercial Experience
AWS
Certified Architect
30+
Projects shipped
Matalan TrendyGolf The Open Farnell Butternut Box Indeed Flex Cognite AkerBP Avnet Shiftcommerce Havas Lynx Volcanic T M Lewin American Rag Steptronic PaymentGuru Bowfell Healthcare Matalan TrendyGolf The Open Farnell Butternut Box Indeed Flex Cognite AkerBP Avnet Shiftcommerce Havas Lynx Volcanic T M Lewin American Rag Steptronic PaymentGuru

AI-powered operational dashboards for Norway's leading energy company, built on Cognite's data fusion platform. Raw maintenance data in, actionable intelligence out.

AkerBP × Cognite
AI Dashboard · Industrial Data
cognite.com

We helped re-architect the backend platform and frontend for one of the UK's biggest high-street retailers. Built to handle millions of sessions and stay rock-solid through peak traffic.

Matalan
E-Commerce · Distributed Systems
matalan.co.uk
Our Approach

We ship in tight iterations. Small releases, fast feedback, real data. Every millisecond of load time affects conversion rates so we obsess over performance. We were the first engineers on a headless e-commerce platform that scaled through successive Black Fridays without a rewrite.

Core API-driven backend for a real-time workforce marketplace. Integrated custom ML models into job creation workflows to streamline matching and offer generation, cutting manual effort and boosting accuracy.

Indeed Flex
Workforce Marketplace · ML Integration
indeedflex.co.uk

A multi-tenant dashboard for tracking tips and payments from EPOS systems. Gave hospitality businesses real-time visibility into revenue streams they couldn't easily see before.

PaymentGuru
Fintech · Data Visualisation
payment-guru.com
How We Work

We build self-healing integrations with third-party APIs that are often slow, unreliable and poorly documented. We measure everything, profile bottlenecks and optimise relentlessly. If it has an endpoint we've probably wrestled with it and made it faster.

We streamlined customer service through AI integration with Intercom Fin. Built GraphQL queries for automated workflows that reduced support ticket volume and sped up response times.

Butternut Box
E-Commerce · AI Integration
butternutbox.com

The platform behind the world's oldest golf championship. Engineered to handle massive tournament traffic spikes without breaking a sweat.

The Open Golf
E-Commerce · High-Traffic Platform
theopen.com

Luxury golf lifestyle brand with a storefront that takes style as seriously as the game. Serving customers across the UK and USA.

TrendyGolf
E-Commerce · High-Traffic Platform
trendygolf.com

Microservices for cart and freight calculations, migrating off legacy IBM AS400. The new Azure and Node.js APIs cut response times and unlocked the scalability needed for rapid growth.

Farnell
Enterprise Marketplace · Distributed Systems
uk.farnell.com
Beyond Client Work

We don't just build for clients. We prototype ideas that push our thinking forward. Concepts we've developed that could be deployed today.

Concept

Zimbabwe Deeds Registry

Zimbabwe's deed verification is still manual. This concept explores what a simple digital solution could look like.

A national land title registry digitising property ownership records. Search by deed number, owner or address. Title deed verification, property details and document management with survey diagrams.

GovTech · Public Records
Deed Search Title Verification Document Viewer QR Verification
Concept

Scottland FC

Zim football is on the rise with the new Munhumutapa Cup putting clubs on a bigger stage. This concept explores what a modern club platform could look like.

A complete football club digital platform with live scores, interactive squad profiles, league standings and club history. Built to handle matchday traffic and give fans everything in one place.

Sports Platform · Full-Stack
Live Scores Interactive Squad League Table News Feed

Platform Engineering

Cloud-native on AWS and Azure. Lambda, Step Functions, Serverless Framework. We've built circuit breakers, self-healing integrations and production monitoring from scratch.

Product Development

Full-stack engineering from first commit to production. RESTful APIs, microservices and SaaS platforms. We join your team and ship your roadmap.

AI & Data Products

Smart dashboards, data pipelines and AI features. We've built operational intelligence for energy companies and industrial data platforms.

Commerce & Marketplaces

Storefronts, subscription engines, workforce marketplaces and payment systems. Rails, Next.js, Shopify and headless at enterprise scale.

Technical Strategy

Architecture reviews, tech audits and roadmap planning. AWS and Azure. The kind of Solutions Architect thinking you need before making big calls.

Team Augmentation

Senior consultants who slot into your sprints, your culture and your delivery cadence. Productive from day one.

Fourteen years of
commercial
excellence

A

AWS Certified Solutions Architect

AWS and Azure. Lambda, Step Functions, serverless, containers. We design cloud infrastructure that holds up under real-world pressure.

V

Versatile by Nature

Industrial data platforms for energy companies. Workforce marketplaces. Revenue visualisation dashboards. E-commerce for major retailers. We don't do one thing. We do hard problems well.

F

Full-Stack Fluency

Ruby on Rails, React, Node.js, Next.js and Shopify. Microservices where it makes sense. We've built Product Catalogues, Order Management Systems and Digital Asset Managers from the ground up.

S

SaaS Platform Builders

We were the first consultant on a headless SaaS platform that grew from two people to 20+ developers. It processed hundreds of millions in revenue and never needed a rewrite.

Ruby on Rails
React
Next.js
Node.js
TypeScript
Python
Shopify
AWS
Azure
Lambda
Step Functions
Serverless
Terraform
Docker
Microservices
PostgreSQL
Redis
GraphQL
REST APIs
Playwright
CI/CD
Mufudzi Masaire, Founder and Principal Consultant at Bowfell Software
Mufudzi Masaire
Director & Principal Consultant

Fourteen years commercial experience deep in the stack

I started my commercial career as a server-side engineer at Havas Lynx building high-performance Ruby on Rails applications for multinational pharmaceutical companies. From there I moved into e-commerce and was the first engineer hired at Shiftcommerce where I helped the CTO architect a headless SaaS platform from scratch. The team grew from two of us to over 20 developers. The platform scaled through successive Black Fridays, processed hundreds of millions in revenue for clients like Matalan, T M Lewin and The Open, all without a major rewrite.

Since then I've built AI dashboards on Cognite's industrial data platform for AkerBP in Norway, scaled a real-time workforce marketplace at Indeed Flex, shipped payment/tip visualisation dashboards at PaymentGuru and developed accessible, high-performance websites for brands across the UK and USA.

I'm an AWS Certified Solutions Architect. I care about clean architecture, fault tolerance and building systems that don't need babysitting at 3am. When a client hires Bowfell Software they get me on the tools, not a junior with a runbook.

Let's build
something exceptional

Taking on new projects. Drop us a line.

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